Hug Your Customers, by Jack Mitchell
Recommended by Thais Piotrowski, managing director at Ameriprise, Boca Raton, Fla.
"Jack Mitchell focuses on the simple principle for success — making clients feel loved, appreciated and special. He stresses the importance of delivering spectacular client service and explains how advisers can distinguish themselves. He also discusses the importance of helping clients understand what advisers are passionate about. Products can come and go, but experiences last. Delivering a superior experience can help build trust, loyalty, and stronger and lasting relationships."