2.tIDENTIFY WHO TO ATTRACT
Social media is one of the best channels for building 1-to-1 relationships. Take the time to identify who you want to attract and find the social networks where they spend their time. There are are great tools to help you. For blogs, theres Technorati and Alltop. For Facebook, theres Your Openbook and Booshaka. For Twitter, theres Twitter Search and Kurrently. Just go to the search box in any of them and type in the product or service you offer. In fact, put the words, buy or need in front of it and youre one step closer to a 1-to-1 business relationship.
3.tFIND OUT HOW THEY FIND YOU
As you succeed with who you want to attract, your audience is going to want to find out more about you. The first place they are going to go is your website which should have an analytics tool like Google Analytics. Look at your Traffic Sources: then, look at Referral Sources to see which social networks provide the greatest number of visitors. Assess if this is in line with the social networks where you spend your time and resources.
4.tESTABLISH YOUR VALUE EXCHANGE
Companies ask that you Like them on Facebook. Ok. Now what? This chart tells you consumers are motivated to Like you if you show them some Love, first. It also tells you, if you take this step, they show their support for your brand in return. If you need some help showing some promotional Love, Wildfire offers some great social media apps that are effective, affordable and make the value exchange easier for you to execute.