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Getting Social: The Recipe
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•tKeep records.
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•tDecide the level at which to get engaged.
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•tAnalyze the costs – and benefits.
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•tPre-determine how to deal with ‘third-party posts.’
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•tAvoid artificiality.
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•tEnforce separation of personal business and business
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•t Train, train, train.
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•tEstablish who owns an account.
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• Make sure your employees know they’re being recorded.
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•tCordon off company data.
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•tTell service providers not to delete data.
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• Make sure you can retrieve the records, not just retain them.