Getting Social: The Recipe
tKeep records.
tDecide the level at which to get engaged.
tAnalyze the costs and benefits.
tPre-determine how to deal with third-party posts.
tAvoid artificiality.
tEnforce separation of personal business and business
t Train, train, train.
tEstablish who owns an account.
Make sure your employees know theyre being recorded.
tCordon off company data.
tTell service providers not to delete data.
Make sure you can retrieve the records, not just retain them.
