8. Upgrade Your Blog
Blog posts don’t have to be just text -- and might be even better if you include multimedia.
“If writing is not your strong suit, consider video blogging or posting audio content instead,” says Marie Swift, founder of Impact Communications.
9. Streamline your Social Media Strategy
A successful social media strategy will take time, so make your efforts as efficient as possible.
“There's no doubt that social media can be time consuming,” says Robert Sofia, co-founder of coaching firm Platinum Advisor Strategies. Don't let this overwhelm you, he adds. “You shouldn't feel like you need to be on social media all day.”
10. Mobilize your Social Media Efforts
As you take your website and even your practice mobile, it’s time to do the same for your social media efforts.
“Get comfortable with mobile applications and tools that allow you to share content and engage in social networking on the go,” says Stephanie Sammons, founder of Wired Advisor, a digital marketing firm for advisors.