Raymond James announced Monday that it hired Martin Gelb and Sonya Gelb Choeff.

The father-daughter team joined the new Miami Beach branch of Raymond James.

Most recently, both Gelb and Choeff worked for Morgan Stanley Smith Barney, where they served as financial advisors.

Gelb began his career in New York in 1959, later moving to South Florida and in 1971 joining Drexel Burnham, where he rose to chairman of both the executive and Broker’s Councils. He remained with the firm when it became part of Smith Barney and later Morgan Stanley.

Choeff followed her father into the business at Drexel Burnham in 1987 and has been his partner for two decades. At Morgan Stanley they managed more than $250 million in client assets and had more than $850,000 in production.

Gelb and Choeff practice as The Gelb Group, a father-daughter team specializing in providing comprehensive financial planning services for individuals, families and businesses.

Raymond James & Associates is a whollyowned subsidiary of Raymond James Financial Inc., which has more than 5,300 financial advisors serving 1.9 million accounts in 2,200 locations. It has $273 billion of assets under management, of which approximately $35 billion are managed by the firm’s asset management subsidiaries.


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