It would be hard to imagine Morgan Stanley’s Chief Digital Officer Naureen Hassan signing off on the continued use of the word wirehouse.

"Wirehouse is indeed an antiquated term," says Morgan Stanley's Chief Digital Officer Naureen Hassan.

“Wirehouse is indeed an antiquated term,” says Hassan, interviewed for this month’s special report on digital innovation at Morgan Stanley. “But to the extent that the telegraph was the ‘Victorian internet,’ there’s a parallel: Today, the industry-leading firms are using digital technology to take client service into a higher realm.”

(Bloomberg News)
(Bloomberg News)

Morgan was so serious about supercharging its technology plans that it lured Hassan away from Schwab, where she led the firm’s Schwab Intelligent Portfolios digital platform. She has since become a key player, alongside wealth management co-heads Shelley O’Connor and Andy Saperstein, and other top executives working to transform Morgan into a digital innovator.

How will advisers react to working in an even more digital world?

“If the technology can help us be more efficient, then we’ll be able to better serve our clients,” says Gregg Cuvin, a Morgan adviser participating in a pilot project at the firm to test new technologies designed to blend high-tech with high-touch advice.

Cuvin oversees $500 million in client assets. If AUM is an indicator for who are the best candidates for Morgan’s foray into the digital world, Cuvin definitely has the scale the firm wants.

In 2017, we plan to further enhance the On Wall Street’s community’s digital user experience. This past year has seen exciting improvements – including a new digital publishing platform, which incorporates new products and tools, an improved mobile user experience, and other features designed to integrate content feeds, events and other services into your workflow. Next month, we will continue our move to an all-digital platform, offering new ways to enrich your professional life with high-value content, data and tools. This is a time of fast change and enormous opportunity for the wealth management industry. On Wall Street will be keeping pace.

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