Merrill Lynch recruited a Morgan Stanley adviser who oversaw $610 million in client assets, according a spokeswoman.
Keith Rowling, 35, joined Merrill Lynch last week as a managing director and financial adviser in Bloomfield Hills, Michigan. He reports to Nathan Marsden, market executive for the area.
In 2016, Rowling was ranked No. 2 on On Wall Street's Top 40 Under 40 list of the industry's top young producers. He was reported to have generated more than $8 million in annual revenues at the time. This was his second time on the ranking.
Rowling told On Wall Street that his practice was focused primarily on two areas, capital markets and alternative investments. He also said he earned his securities license during his freshman year at Notre Dame.
Rowling began his career at UBS in 2002, according to FINRA BrokerCheck. He moved to Morgan Stanley in 2008. A spokeswoman for the firm confirmed his departure but otherwise declined to comment.
Marsden said in a statement that he was excited to have Rowling on board, citing his track record. Merrill Lynch currently has more than 14,600 advisers and $2.1 trillion in client balances, according to the company.
On Wall Street recently revealed the latest Top 40 rankings for 2017.
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