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Rockefeller poaches Merrill Lynch managing director to run San Francisco office

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Former Merrill Lynch managing director Anthony Grosso has joined Rockefeller Capital Management, the latest in a years-long series of executives and advisors to leave a wirehouse and join an independent firm.

Rockefeller brought Grosso on as managing director to establish and build the firm’s San Francisco office. In his new role, he'll oversee business development and the recruitment of private wealth advisors in the Bay Area.

Grosso, who spent 15 years at Merrill Lynch, is the latest senior hire as Rockefeller continues to build a presence in new markets across the country.

Merrill Lynch did not comment.

“There is tremendous need in the market for a firm like Rockefeller, and I was attracted to being a part of that,” Grosso says in an email. “Many high-end advisors at the big banks want the opportunity to pursue sound, smart financial planning for their wealthy clients in a flexible and independent setting. I am looking forward to finding and hiring those successful advisors in the Bay Area, so that they can use our first-rate platform and solutions to grow their businesses.”

This fall, Rockefeller added private wealth advisors in Atlanta, New York and Salt Lake City, as well as San Francisco-based Christopher Dupuy as COO for Private Wealth Management. In August, Michael Outlaw, based in Atlanta, joined as head of Eastern Field Management, where he’s responsible for managing and recruiting advisors on the East Coast. The firm says it will continue recruiting and expansion in 2019.

“Tony has had a long career in San Francisco and enjoys relationships with some of the most respected firms, families and organizations in the Bay Area,” Gregory Fleming, Rockefeller president and CEO, said in a statement. “With his expertise and extensive network, he will be an important part of Rockefeller’s success on the West Coast, where we want to grow our business and attract a diverse set of talented advisors.”

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