One of the most coveted stock listings in recent years, Facebook's choice of its future exchange translates into a relatively small sum in annual listing fees. But it bestows major bragging rights on Nasdaq OMX Group Inc, already home to the likes of Apple Inc and Google Inc.

A spokesman for Facebook declined to comment. Nasdaq OMX and the NYSE also declined to comment.

NYSE Euronext, though, noted at its Investor Day presentation this week that it had "won 63 percent of U.S. Technology IPOs year-to-date," including that of Yelp, the online restaurant review site.

But that will change, apparently, with the biggest technology I.P.O. not just year to date, but all years to date.

The world's largest social network, with more than 800 million users, is aiming to raise $5 billion or more in an initial public offering expected in May.

Facebook's impending debut has whipped up an investor and media frenzy that recalls the go-go days of the first dotcom boom. The social network that began as a dorm room project for Harvard dropout Mark Zuckerberg has vaulted to Silicon Valley's top tier within eight years.

Its listing decision deals a blow to NYSE Euronext, which has waged an aggressive battle for marquee tech names in past years.

A major push by listings chief Scott Cutler, who frequently flies out for meetings in Silicon Valley, succeeded in snagging LinkedIn Corp and Pandora Media Inc in 2011.

Listing fees range from $38,000 to $500,000 a year on the New York Stock Exchange, and run between $35,000 and $99,500 a year on Nasdaq.

In 2011, NYSE Euronext hosted 44 percent of technology IPOs in the United States, bringing 19 new listings to the market and ranking first globally in IPO proceeds raised.

So far this year, the bourse has listed about 63 percent of qualified technology IPOs, and about 60 percent of all qualified transactions.

BATS Global Markets now operates the third regulator-approved listing market in the United States. Its BATS Exchange is wholly automated, but failed when BATS itself last month tried to become the first company listed on its exchange.

(Additional reporting by Olivia Oran and John McCrank in New York and Securities Technology Monitor in Texas; Editing by Gerald E. McCormick and Richard Chang)


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