A Raymond James adviser with $260 million in client assets landed a top position at the firm's Alex. Brown division, the regional firm said.

Roger Veome was named regional executive to lead Alex. Brown's Chicago office, according to Raymond James. Veome will be responsible for the elite division's business development in the Chicago area, targeting ultrahigh-net-worth families, individuals, endowments, foundations and institutions.

Veome joined Raymond James from Morgan Stanley, where he was an executive director in the private wealth management unit as well as a family wealth director, Raymond James said. He made the move in May with the intention of transferring to Alex. Brown once the spinoff closed.

Veome will continue serving as an adviser in addition to his new role. He reports to Francis McGrail, managing director of the central region.

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“I couldn’t be more proud that Roger has accepted our offer to become the leader of Alex. Brown wealth management in Chicago,” said McGrail in a statement. He added that Veome’s experience as both an adviser and business manager makes him a “great fit” for the position.

Veome has 20 years of industry experience, having started at Global Investment Services in 1996, FINRA BrokerCheck records show. He switched firms five more times after that, including brief stints at Banc of America and Credit Suisse, before landing at Morgan Stanley in 2009.

Veome says he made the move to Raymond James for the firm’s “client-centric culture,” in addition to its conservative financial management, profitability, “highly regarded” research and technology. He adds that he is excited about the additional responsibilities of running a branch as regional executive for Alex. Brown.

Raymond James brought back the Alex. Brown name to rebrand Deutsche Bank’s Private Client Services unit, which it purchased after the bank reduced its presence in the U.S. late last year. The regional firm gained 193 advisers as a result of the deal, which was 90% of Deutsche’s entire advisory force in America.

The St. Petersburg, Florida-based Raymond James has about 7,100 advisers and $604 billion in client assets under management, according to the company.

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