Laura Sousa's rich career covers information technology as executive, strategist, project/program manager and consultant. As the VP of Loyalty Program Integration, Laura leads the Canadian Tire data warehouse & analytics, MDM and Information Governance practices. A key element of CTCs information management strategy is the development of a business-driven MDM implementation strategy that will serve as a strong foundational element to support strategic priorities including customer centric retailing. Prior to joining Canadian Tire, Laura has held senior roles in IT with Marsh Canada Ltd, a risk management and brokerage firm, Digital 4Sight, an internet research and strategy management consulting firm, and Andersen Consulting, now named Accenture, where she gained most of her technical and consulting expertise. Laura holds an MBA from the University of Ottawa, and a Bachelor's Degree from the University of Western Ontario in Canada.
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